Making Thoughtful Consumerism Easier

Kellogg has taken a first step toward ceasing marketing of unhealthy products to children under 12, including in schools, according to a report on ABC News. They’re also embarking on a new-but-flawed labeling program for their foods that will give people nutritional information on the front of the box (I say flawed because the labeling information will be based on a 2,000 calorie [read adult] diet, even though many of the products are intended primarily for children, who require far fewer calories.) It’s a start.

Kudos to Kellogg for taking this first step without forcing a long court battle and without hiding behind the lack of federal regulation, of course, and like they, I hope other companies will jump on. But the darts and laurels procession doesn’t stop there:

If They Won’t Fund Education, Let’s Do It Ourselves

I first saw this on ABC’s World News Tonight. It’s a program called “Donors Choose,” which helps teachers whose budgets don’t cover their projects find donors willing to help out. You go to the site, you find a project you think worthy, you donate what you can. Every little bit helps.